01
Store overview
Understand sales, orders and reporting.
Etteroma
Building a clearer way to manage the work behind the business.
As products, inventory, orders, fulfillment, and reporting became part of the day-to-day operation, Etteroma needed a more structured way to manage those moving parts while keeping the business easy to oversee.
IMANT designed and built a custom operations dashboard around those requirements.
31
Products
3
Collections
5
Order states
4
Onboarding steps
9
Operating areas
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01
The business need
Managing the business meant managing more than orders.
Behind every sale were several parts of the operation that needed to stay organized and easy to oversee.
Catalog control
Products needed to stay organized as pricing, stock, options, availability and collections changed.
Order visibility
Payment and fulfillment needed to remain visible as separate stages of the same order.
Business visibility
Sales, paid orders, units sold, recent activity and best sellers needed to be easy to review when making day-to-day decisions.
02
Operational requirements
Different parts of the business needed different kinds of control.
Product information changes over time
Pricing, inventory, options, availability and product organization all need to stay current as the catalog evolves.
An order does not end at payment
A completed payment answers one question. Fulfillment answers what the business needs to do next.
Reporting needs to support decisions
The owner needed a practical view of sales and product activity without having to reconstruct the picture manually.
The system needed to remain usable after launch
Routine tasks needed to stay documented so the client could confidently manage the dashboard after handoff.
03
Why we built around the workflow
The workflow needed more than a generic administrative view.
Rather than forcing the operation into a standard structure, we designed the dashboard around the relationships already present in the business.
Product relationships
SKU, pricing, stock, options, availability and collection stay connected to the product record.
Order progression
Payment and fulfillment remain separate so the next operational step stays clear.
Reporting context
Business activity can be understood alongside the operational work creating it.
04
Business overview
A clearer view of what is happening across the business.
The opening dashboard gives the owner a practical view of sales, product activity and recent orders without needing to work through each area separately first.
What has been paid?
Paid sales and paid orders show current commercial activity.
What is selling?
Units sold and best sellers highlight product activity.
What happened recently?
Recent orders surface the latest activity.
What needs attention next?
Order and fulfillment information help show where work currently stands.
05
Catalog management
Keeping the catalog manageable as it changes.
Products do not stay static after they are created. Pricing, inventory, options, availability and product organization all change as the business evolves.
Product
Core product record.
Collection
Where it belongs.
Options
Product variations.
Price
Current selling price.
Stock
Available inventory.
Status
Current availability.
Organizing products beyond individual listings.
Collections give the business another level of structure for grouping and maintaining products as the catalog evolves.
06
Order workflow
A paid order is not the end of the workflow.
The dashboard separates payment from fulfillment so the business can see both the financial status of an order and the operational work that still needs to happen.
Payment status
Shows whether the transaction has been completed.
Fulfillment status
Shows what stage the order has reached operationally.
Customer communication
Transactional messages stay connected to the order process.
01
Awaiting payment
Payment incomplete.
02
Ready to ship
Fulfillment can begin.
03
Shipped
Order in transit.
04
Delivered
Fulfillment complete.
05
Cancelled
Order exits flow.
01
Awaiting payment
Payment incomplete.
02
Ready to ship
Fulfillment can begin.
03
Shipped
Order in transit.
04
Delivered
Fulfillment complete.
05
Cancelled
Order exits flow.
07
Handoff & training
The project did not end when the dashboard was delivered.
We walked the client through how the system works and built guidance directly into the dashboard so routine tasks remain documented after handoff.
Orientation
Where the main operating areas live and what each area is used for.
Core tasks
Products, collections, orders and reporting are covered during onboarding.
Ongoing reference
Help & Tutorials remains available inside the dashboard after training.
02
Manage products
See where catalog administration happens.
03
Organize collections
Understand product grouping.
04
Handle orders
Follow purchases through fulfillment.
Built-in guidance
Guidance stays available after training.
The Help & Tutorials area gives the client a place to return to when completing common operating tasks.
Add a product
Upload product photos
Change price or stock
Organize a collection
Review an order
Understand reports
08
Technical foundation
Built as a connected application, not a collection of isolated screens.
The interface sits on top of the application logic and business data that connect product management, order workflows, reporting, payments and transactional communication.
Dashboard interface
The operating experience used day to day
↓
Application & API layer
Business logic and workflows
↓
Business data
Products, orders, users and reporting
Payment integration
Transaction processing
Transactional communication
Order-related email communication
Dashboard interface
The operating experience used day to day
Application & API layer
Business logic and workflows
Business data
Products, orders, users and reporting
Payment integration
Transaction processing
Transactional communication
Order-related email communication
09
Business outcome
A defined operating workflow for the work behind the business.
The completed platform gives the owner a structured way to manage products, inventory, orders, fulfillment and reporting while keeping the day-to-day operation visible.
31 products
Managed with SKU-level information, pricing, inventory and availability.
3 collections
A structured way to organize and maintain product groups.
5 order states
Covering payment through fulfillment, with cancellation handled as an exception.
Built-in onboarding
Training and reference guidance remain available inside the dashboard.
10
Client feedback
The build grew beyond the original concept.
“
When we started, I had something much simpler in mind. I wanted a solution that would give me more control over the day-to-day side of the business, but what IMANT ultimately built went far beyond what I originally expected.
Throughout the project, the team listened to my feedback, worked through revisions with me, and continued refining the system as we identified things that needed to change. I never felt like I was being handed something fixed and expected to work around it. The team took the time to understand what I needed and adjust the build around that.
The final dashboard gives me visibility into products, inventory, orders, fulfillment and reporting, while also giving me the guidance I need to manage it confidently. I’m very happy with how everything came together and with the level of care the team put into the entire process.
Tania
Founder, Etteroma
Custom dashboards & internal applications
Your software should fit the way your business works.
Custom dashboards, internal applications, integrations and workflow automation built around real operational requirements.
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