Building the digital foundation for a new coaching brand.
Reinvention MIMOSA needed more than a new website. They needed a dedicated platform where prospective clients could understand the method, explore programs, see real results, and request a clarity session.
- Client
- Giselle Soriano-Diaz
- Timeline
- 2 weeks
- Industry
- Coaching
- Services
- Web design & development
The business challenge
Giselle’s coaching services previously existed alongside her broader wellness business. As Reinvention MIMOSA developed into its own brand, the coaching practice needed a dedicated digital presence built around a different client journey.
A prospective client needed to be able to answer four questions before contacting her:
- Who is Giselle?
- What is the Reinvention™ Method?
- Is this program right for me?
- What is the next step?
The challenge wasn’t simply putting information online. It was organizing her story, methodology, programs, and client experiences into a clear path that could move someone from first visit to requesting a conversation.
What we needed to solve
Separate the coaching brand
Give Reinvention MIMOSA its own identity and digital presence apart from the existing wellness business.
Explain the methodology
Turn the Reinvention™ Method into an understandable journey instead of leaving visitors to piece it together.
Build trust before contact
Bring Giselle’s story and real client experiences into the website so visitors can understand the person and work behind the program.
Create a clear inquiry path
Give interested visitors one defined route from learning about the program to requesting a clarity session.
The solution
One website. One guided client journey.
We structured the website around the questions a prospective coaching client is likely to have before booking.
Instead of treating each page as an isolated piece of content, the site was designed as a connected journey from interest to inquiry.
Discover
Introduce Giselle and the transformation behind the brand.
Understand
Explain the Reinvention™ Method and how it works.
Build Trust
Share real client stories and results.
Explore
Show the coaching programs and who they are for.
Request a Session
A simple form to request a clarity session.
Key project features
Dedicated brand experience
A standalone digital presence for Reinvention MIMOSA, separate from the existing wellness experience.
Method-focused content architecture
A dedicated structure for explaining the Reinvention™ Method and its phases.
Program discovery
Clear program information designed to help visitors understand what the coaching involves.
Client-story system
Written and video testimonials integrated throughout the website to support credibility and trust.
Clarity-session inquiry flow
A structured request form that captures prospective-client information and routes inquiries directly to Giselle.
Responsive experience
Layouts optimized across mobile and desktop, especially for visitors arriving from social platforms.
Technical implementation
Custom frontend
Built with Next.js and TypeScript for performance, flexibility, and long-term scalability.
Tailwind CSS
Utility-first styling for a consistent design system and responsive experience.
Inquiry delivery
Clarity-session form connected to Resend so submissions land directly in the client’s inbox.
Deployment
Deployed on Railway for reliable hosting and easy environment management.
Custom domain
Runs on the client’s own domain to establish brand credibility and trust.
The result
Reinvention MIMOSA now has a digital platform built around how the coaching business actually works.
Instead of relying on scattered information across the previous wellness brand, social content, and individual conversations, Giselle now has one destination where prospective clients can learn her story, understand the Reinvention™ Method, explore the coaching program, review client experiences, and request a clarity session.
The project established the digital foundation for Reinvention MIMOSA as a standalone coaching brand while creating a clearer path from interest to inquiry.